Why smart sensors are essential for the modern high-street
It has been a volatile year for the British high street. 2016 saw, at the beginning of June and in the wake of Brexit, footfall down 3.7 per cent on the year and one in ten stores lying empty. Over the...
View ArticleThe secret to retail success in 2017? Adopt the cloud
It’s no secret; tech is the fastest moving phenomenon in business, if not the world. The pace of which it moves can be intimidating to retailers looking to adopt new methods to increase the...
View ArticleWhy that investor rejected you
Rejection is never easy to swallow at the best of times but, when someone knocks back the idea you’ve been mulling over and nurturing for the past year or so (and which you think is brilliant), it can...
View ArticleMapping the journey to a successful UC strategy
Employees are increasingly looking for new and innovative ways to communicate with their colleagues and work more effectively and efficiently. At the heart of enabling this is having a solid Unified...
View ArticleWhat lessons can businesses learn from the world of sport?
The use of technology in the sports industry is often associated with IoT devices such as a FitBit, or even Nike’s latest self-tying shoes, but it does a lot more. The industry is extremely innovative...
View ArticleQueue busting with mobile tech – customers will thank you!
Delayed trains, rainy weather, badly made cups of tea and complaining in restaurants are just a few things Brits typically hate. Also high up on this list of their bugbears is queuing. While Britain is...
View Article5 Top Trends Driving the Future of Marketing
There is no industry that moves faster than digital marketing. In fact, to put it into perspective, statistics released by the Department of Culture and Media has found that the marketing sector has...
View ArticleBig data’s role in the marketing mix
Marketers rely on data – it’s the lifeblood of understanding a businesses’ customers, prospects and people. Today, big data and our willingness to share our personal information has allowed marketers...
View ArticleSMEs and the AI marketing revolution
There are patterns to all things. This universal truth applies to marketing just as much as it does anywhere else, a fact many large companies have understood for quite some time. The who, what, when,...
View ArticleLeverage SMS to make you a smarter marketer
Targeted, flexible, cost effective and traceable, SMS text messaging is far from an archaic means of communication. In fact, with research firm Inonetics estimating that SMS marketing spend will reach...
View ArticleThink big: the path to marketing success in a digital world
Irrespective of industry, Britain’s SMBs are today challenged with balancing a changing customer landscape with the often limited resource on hand. In an increasingly digital world, customers expect...
View ArticleHow businesses can prevent phone fraud
For businesses, fraud loss can be damaging – both in terms of cost and customer confidence. It’s a crime that has affected many institutions to the extent that fraud loss has evolved into an incurred...
View ArticleSoftware as a service could lower costs for “defensive” CFO
UK CFOs are making defensive strategies their top priority, for the first time in over a year. Says the headline of the CA Today article. The article references Deloitte’s 2016 Q2 CFO survey which was...
View ArticleThe creative business of leadership
Across the media, we keep seeing calls for a different approach to leadership. This seems to revolve around three particular areas: creativity as a source of innovation; collaboration, distributed and...
View ArticleWhat can businesses learn from the entertainment industry?
There’s more to growing a business than making a product available, drafting a press release, and scheduling a couple of Tweets. Developing a brand and creating a well-thought-out marketing campaign is...
View Article5 tips for using video and images to build your brand
As social media leans ever more heavily towards images and motion content, brands are competing to produce videos and pictures which attract and engage potential customers. In fact, senior Facebook...
View ArticleWhy you need to re-invent your offering to stay at the top
What have Nescafe, David Bowie, Kodak, Madonna and British Airways got to do with SME owners? They can all teach you valuable lessons about future-proofing your business. Some are shining examples of...
View ArticleWhat can businesses learn from Nintendo fever?
Nintendo has had a bit of a hard time of late. Trying to keep up with Xbox and PlayStation has taken its toll on the brand in the UK, but they are back with a bang, having rejuvenated one of their...
View ArticleThe dummies guide to the ERP system
What is ERP? ERP stands for Enterprise Resource Planning (although the name doesn’t give much away). ERP is a catch all term for business software which encompasses back office and front office...
View ArticleHas digital disruption killed innovation?
The majority of senior execs expect moderate or massive digital disruption in the coming 12 months according to a study recently published in HBR. The disruption is mainly driven by ‘customer first’...
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