Leverage SMS to make you a smarter marketer
Targeted, flexible, cost effective and traceable, SMS text messaging is far from an archaic means of communication. In fact, with research firm Inonetics estimating that SMS marketing spend will reach...
View ArticleSMEs and the AI marketing revolution
There are patterns to all things. This universal truth applies to marketing just as much as it does anywhere else, a fact many large companies have understood for quite some time. The who, what, when,...
View ArticleBig data’s role in the marketing mix
Marketers rely on data – it’s the lifeblood of understanding a businesses’ customers, prospects and people. Today, big data and our willingness to share our personal information has allowed marketers...
View Article5 Top Trends Driving the Future of Marketing
There is no industry that moves faster than digital marketing. In fact, to put it into perspective, statistics released by the Department of Culture and Media has found that the marketing sector has...
View ArticleQueue busting with mobile tech – customers will thank you!
Delayed trains, rainy weather, badly made cups of tea and complaining in restaurants are just a few things Brits typically hate. Also high up on this list of their bugbears is queuing. While Britain is...
View ArticleWhat lessons can businesses learn from the world of sport?
The use of technology in the sports industry is often associated with IoT devices such as a FitBit, or even Nike’s latest self-tying shoes, but it does a lot more. The industry is extremely innovative...
View ArticleMapping the journey to a successful UC strategy
Employees are increasingly looking for new and innovative ways to communicate with their colleagues and work more effectively and efficiently. At the heart of enabling this is having a solid Unified...
View ArticleWhy that investor rejected you
Rejection is never easy to swallow at the best of times but, when someone knocks back the idea you’ve been mulling over and nurturing for the past year or so (and which you think is brilliant), it can...
View ArticleThe secret to retail success in 2017? Adopt the cloud
It’s no secret; tech is the fastest moving phenomenon in business, if not the world. The pace of which it moves can be intimidating to retailers looking to adopt new methods to increase the...
View ArticleWhy smart sensors are essential for the modern high-street
It has been a volatile year for the British high street. 2016 saw, at the beginning of June and in the wake of Brexit, footfall down 3.7 per cent on the year and one in ten stores lying empty. Over the...
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